The following campaign was created to attract people to become WWF members as well as make their existing community more active. 

Through the use of our campaign vacation, a collaboration between WWF, Facebook, and Contiki, we will show that volunteering can be fun through a once in a lifetime holiday experience. With a total of 7 destinations to choose from there will always be a vacation to go on.

 

The vacation is available to WWF members only. A few volunteering opportunities that will be available is releasing baby sea turtles into the ocean, cut dolphins loose from fishing nets and feed orphan pandas. With every vacation they go on they will earn a I Care badge of the animal they helped to share on Facebook accompanied by their holiday adventure photos.  Done in collaboration with Peyton Butler.