The following internal campaign was created in order to make a lasting impression on Hollard staff. The concept is that Hollard cares about the environment and wants to look after it for future generations. The target market is Hollard employees. The message is that anyone can make a difference in the environment and have fun while doing it.  The campaign emphasizes that you don’t have to do something big for the environment because even the smallest thing you do for the environment can make a big difference. Done in collaboration with Peyton Butler